Complete visual identity design for a local restaurant for Pizza al Taglio, a specific type of plate pizza that is cut into rectangular slices with scissors. The pizza is made with special flour and rises for 72 hours, which makes it incredibly light and fresh.
The design reflects this lightness and fresh flavours. The modern illustrations give the brand a happy and fun vibe, while the typography hints towards the artisanal and handmade method of cooking.
I also got the opportunity to create a big, handpainted mural (5,10 m x 1,35 m), which gives the restaurant a truly unique and striking look.